If you’re wondering who’s the face behind the brand, it’s me - Hi! I’m Nat, the day-dreamer, creator, treasure hunter and owner of Seventies Soul.

My small business journey began in 2017, when Seventies Soul was just a sweet passion project. I started off selling vintage and pre-loved clothing via an online marketplace, whilst at university. Not long after graduating, I decided to take the leap of faith and turn my passion project into a business. In 2020, I became self-employed and Seventies Soul has been my full time - dream job ever since.

Hunting for treasure in charity shops, vintage emporiums and antique stores is my absolute favourite thing to do. When I’m having a good old rummage and spot something I like - I’m like a magpie with a shiny object.

My love for vintage has influenced my fashion throughout the years and whilst I have always loved to experiment with different styles, the era of 70’s fashion has my heart. I’m so captivated by the beauty and the vastness of textiles, prints, and of course - the iconic shapes.

I have always been recognised for my love for second-hand fashion, and although my taste in clothes isn’t everyone’s ‘cuppa-tea’ I have always felt connected to the way my clothes make me feel. I truly believe that an outfit can boost your mood and channel a unique sense of self-expression. Everybody deserves to feel confident in their clothes and that’s exactly how I hope to make my customers feel when they wear Seventies Soul.